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Shel Holtz, principal of Holtz Technology & Communications and author of Business Blogging, says that "whatever succeeds on the Internet will find its way to the intranet." Much of what has been said about the effective use of blogs as a marketing tool also applies to internal communications.

Before the advent of blogging technology, many existing intranets were not used in the way they were intended because the existing software was often difficult to learn and required participants to fit their information into inflexible existing categories.

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Most of what is quoted in this smashingmagazine article does a good job at demystifying the operation of the Google engine. Pay particular attention to the parts about the fact that PageRank (PR) is ONLY ONE of many factors used in determining relevance.

Many of the folks we deal with are under the assumption that having a high PR means they will also have better SERPs.

The truth is that PR is only one of many variables that go into creating a good result set for a specific query from Google. More specifically there are two areas that deserve more focus and understanding:

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The trend in online users over the past 5 years has demonstrated an amazing demand for online networks that are focused on sharing thoughts and ideas, forming relationships and meeting like-minded individuals as evidenced by the enormous popularity of sites like YouTube, Flickr and MySpace.

According to a recent iProspect study, "Though sites such as YouTube and MySpace were designed to appeal to a high percentage of the online user population, many social search engines have been built to serve, and attract, a community that is defined by their affinity to a vertical industry, a business model, or an interactive activity type."

With all the attention these social sites have received, it seems logical to suggest that creating your own affinity-based social network might be an online marketing solution worth employing.

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Writing effective posts is vital to a blogs success but with no official blog manifesto in place, some new bloggers might find themselves lost in the dark. So, here are some recommendations to writing effective blog entries that we came up with:

Keep writing short, focused, informative, and easy to understand. The avergae blog visitor spends between 2-3 minutes viewing a site. Having said that, the average person reads 200 words per minute. Keep articles to the point and under reasonable time limits. A typical entry should not exceed 250-350 words and you should reread anything over 500 to make sure you are not losing focus of the article.

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Richard was recently featured on the cover of Miami Agent Magazine. He was interviewed for an article on Internet Marketing. Richard of course, shared his expertise the blogging section.